What Can You Expect To Pay For SEO In Australia?

Search Engine Optimisation has developed continually over the past decade and has become more competitive, more extensive in requirements to rank (based on the ever changing Google algorithm) and now requires a skilled and well informed team to provide results for a business.

On average a business can pay anywhere between $1,000 per month, up to $10,000 per month for SEO. This is dependent on the type of business, the market they are in and their size.

Businesses active in international markets will require quite a different SEO package compared to a smaller local business servicing a city.

You will find that the more established SEO companies will charge more for their services simply because they have the runs on the board and achieve very reliable and consistent results for their clients. Remember that the return on investment is the important number that businesses look at when analysing the performance of an SEO campaign. The SEO company will report monthly on the performance of the campaign based around the four areas of On-Page, Technical, Link Building, and Content Marketing.

The following range of pricing for SEO services is what you can expect to pay in Australia, all prices are excluding GST:

  • Small Business: $1,200 to $2,500 per month
  • Medium Business: $1,750 to $5,000 per month
  • Large Business: $3,000 to $7,500 per month
  • Enterprise: $5,000 to 10,000+ per month

Remember, these prices are guides and the actual cost for SEO is dependent on the unique requirements of each business.

Once-Off On-Page SEO Services

Additionally, there will be one off services where the on page SEO of a website is required to optimise and maximise the off page monthly SEO service. The cost of such a service is dependent on the number of pages on the website and the number of keywords that the business wants to target in their SEO campaign.

A good analogy to explain the significance of a good “on page” set up is to think about an amazing home built on a nice 5 acre property in the middle of a forest. (On Page SEO)

If there are no roads built in the area to access this amazing property, then the house is of no use to anybody, because it needs to be accessed to be enjoyed. It needs roads to connect it to the rest of the community. (Off page SEO)

The cost of this can vary between $2,500 to $7,500.