Reputation Marketing in Perth – Join the Revolution.
The Reputation Marketing arena has been adapted from the marriage if you like, of Reputation Management and Brand Marketing. The idea is to build a 5 star reputation and then market this reputation to your target audience to get more customers.
Consumers are determining the direction of marketing online and that has been the case for quite a while now. What is particularly important is knowing how consumers are behaving in the online space and adapting your marketing strategy to ensure you are positioning your business to achieve the highest engagement with your audience.
Here are some very interesting statistics and it is critical that you begin to understand that we are looking at the biggest shift in marketing in the last 10 years and now it is a case of Reputation Marketing being the very first thing you must implement ahead of everything else.
In a recent Nielsen survey it was found that 70% of consumers online will either completely or somewhat trust a business based on consumer opinions posted online. This makes them the second highest trusted form of advertising, only beaten by personal recommendations from people known to the business.
Reputation Impacts ALL your Marketing Including Referrals
What Is A 5 Star Review Video?
A 5 Star Review Video is a professionally produced video with a live presenter that will showcase your 5 Star Reviews. These videos are extremely powerful and can be syndicated out to all of your online channels giving you greater reach and connection with your target market. So we are talking about Google, Youtube, Facebook, Twitter, LinkedIn and even Instagram.
What Is An Expose Video?
An Expose Video is really an educational video that helps the consumer to understand an aspect of your business. So for example if you are a real estate agent, you could have a series of expose videos produced for a number of things like:
1. How to choose the right real estate agent for your circumstances
2. 5 Tips on how to prepare your house for sale
3. Things you need to consider when buying a house