Finance for Tradies is a business catering for the financial needs of tradesmen. They are developing a niche market and are looking to engage their audience efficiently and effectively.
Earlier this year Finance for Tradies engaged Bloocow to find a strategy to get more leads for the business. Google Adwords was going to be too expensive so we came up strategy to engage the market on facebook.
We were able to get some extremely goo engagement through Facebook ads and at a very reasonable cost per click (cpc).
In the first month, there were an extra 1000 visits to the website and 30 solid leads received as a result of the campaign. Further to this the cost per lead was around 0.70 cents, making it a very good return on investment.
Australian Lattice and Timber were looking to increase their exposure on Google by adding Google Adwords advertising to their online strategy, to get more enquiries for timber products.ProblemInitially the client was paying too much for the cost per acquisition and looking to increase the conversions and with that the conversion rate.
After looking at the initial campaign, it was decided that the appropriate action to take was to build a unique landing page for the campaign.
After one month, the conversions/conversion rate increased 86%, the cost per click was reduced by 50% and the overall cost of the campaign reduced by 14%.
They were finding that they didn’t have any positioning online and needed to rectify this. They wanted to be seen as an authority and create more leads online.
We were able to build out their website and then implement a successful SEO strategy to increase leads and sales online.
Keywords related to their market include: freight forwarders Perth, freight forwarders Fremantle, shipping agents Perth.
Currently, Seatram have multiple position 1 listings for these keywords and receive between 20 – 30 enquiries on a monthly basis:
|Freight forwarder Perth||1|
|Freight forwarders Perth||1|
|Freight forwarders in Perth||1|
|Freight forwarding Perth||1|
|Freight forwarder Fremantle||1|
|Freight forwarders Fremantle||1|
|Freight forwarders in Fremantle||1|
|Freight forwarding Fremantle||1|
|Shipping Agents Perth||1|
|Shipping company Perth||1|
|Shipping companies Perth||1|
|Sea transport management||1|
|Sea freight Perth||2|
|International shipping Perth||3|
They have also recently gained a new client through their website that had an opening transaction of over $58,000.
The brief was to produce a number of videos for CX Hydroponics, positioning the owner as the expert in his industry.
At the time they did not have a broad profile online and wanted to reach a wider audience.
We achieved this by producing an “Ask Mike” series of videos, where Mike was able to answer questions that buyers of his product had sent in.
This resulted in thousands of views of these videos on Youtube, comparison tests being done with the CX product being voted best and also videos being added to third party websites.
Promotional FX is a promotional products business offering promotional items and corporate gifts. They need to lift their online profile.
Bloocow were engaged to re-build the website for Promotional FX as the current site wasn’t reflecting the professional profile of the business at all. Our brief was to build a functional website that was bright, had clean lines and was engaging.
Bloocow created a more engaging professional looking website, which has positioned the company online as an authority and expert. A presence that is a reflection of the professionalism they display in the offline space.
Promotional FX have been invited to advertise their website in the Australian Bridal Magazine, who commented that it was one of the best websites they had seen. This Magazine is very particular about who they align with, based on the quality of the online presence displayed by companies wishing to advertise with them.
Kelly Pillay is a boutique Financial advisor and was looking to position herself Bloocow was engaged to assist with the brand development and marketing of Kelly Pillay.
There was no website or online branding.
We assisted Kelly to get clear on her UBS (Unique Branded System) and then proceeded to help her to build out a new website and to plan and implement a successful launch of the brand at the Hyatt Hotel in Perth
Following the launch at the Hyatt, there were opportunities to convert several leads to client status. With this new online presence Kelly is now able to confidently market her new brand to potential clients.